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The
concept, the development, the growth, the vision (orama) ...
ORAMA EDITIONS have been actively
contributing to the field of publications, more
specifically in travel publications, for the last 12
years, issuing maps and travel guides, vigorously
and consistently covering the needs of the Greek market.
Within this 12-year time period, thanks to its dynamic
and fast growth and its expansion into new markets, the
company has managed to become the leading company in its
field, firmly established in the minds of even the most
demanding consumers.
The success of the company is due to the
high quality and wide product range, and
also due to the affordable prices offered to
consumers and dealers/traders. Nevertheless, we do not
rely on our successful progress to date and constantly
try to evolve and offer new products to the public.
Brief
History
2000:
Establishment of the company with main target and
«vision» the publication of maps and travel guides for
every single area of Greece, but also for the whole
world.
2001:
Release of the first 7 titles.
2002:
Distribution in the market of the first 8 geographic
regions’ maps. This number is shortly increased to 39.
2003:
ORAMA EDITIONS collaborates with the Italian
publications group Studio FMB Bologna, providing
maps for foreign countries and cities that leads to a
rapid increase of the number of the titles to 165.
2004:
Increase of the number of the titles to 253. Publication
of maps on mountains and special areas. Nautical maps
are available to navigators, bearing information on
items such as depth gauges, lighthouses and many more.
2005:
The company employs specialized personnel and the “New
Generation” cartography begins.
2006:
The number of the titles increases to 431. The
publication of maps for all Greek islands leads to
clientele growth. The use of new technology is a fact
and leads to the release of the first maps in digital
format for GPS.
2007:
Collaboration with the English publisher DK
EYEWITNESS TRAVEL for the translation into Greek and
the exclusive distributor in the Greek market of the
popular travel guides TOP 10. Transfer of the
company into new facilities of 2,500 sq.m. on Marathonos
Avenue, where the offices and the warehouses are housed
until today .
2008:
Doubling of the staff, reaching 35 employees, occupying
key positions in departments such as literature,
creative/studio, sales, marketing, public relations,
travel guides, stock and accounting. The increase in
personnel leads to an expansion of the titles to 805,
but also to the addition of two new, novel series, the «Municipalities
of Attica Maps» and the «Mini Maps – ‘Tour in’
Guides».
2009:
Enrichment of the ORAMA EDITIONS library with the mini
books series «Everything About Greece». The
series of these 8 thematic books is translated in 6
languages and unfolds the history, the culture and the
beauty of Greece. Cooperation with the company MARCO
POLO with the best road maps on global level for all
countries of the world and the company FALK with
quality maps for all cities abroad. Release of the first
title of the "Perfect Guide" travel guides series
for Greece for the prefecture of Ioannina.
2010:
Impressive rise in clientele with 5,000 outlets. Launch
of the original series of adhesive information signs
i-Sima. Cooperation with ROAD Publications
for the exclusive marketing and distribution of its
products. Acquisition of the travel bookshop ROAD and
renaming it in Travel Bookstore. Acquisition of
the mapping company S.
KAPRANIDIS.
"
2011:
Release of a new series of maps and guides for Cyprus,
«Cyprus on the Road», that covers the island
fully with a huge variety of titles. Acquisition of the
travel documentary production company «Planet 1».
Operation of the first Travel Bookstore branch
in eastern Attica. Publication of the first title of
the school atlases series "I get to know my home
town" for the prefecture of Ioannina. Participation
of ORAMA EDITIONS in the International Book Fair in
Frankfurt in October 2011.
Today:
ORAMA Editions, with consistency and respect towards
consumers and traders, continues to develop and is one
of the most established trademarks in Greece in the
travel sector. Vision and aim of all members of the "ORAMA
family" is to highlight the high quality and the wide
variety of our products, to offer low prices and to
fully cover the increasing needs of our customers.
Sales
network
You will find ORAMA products in Greece
and Cyprus in large bookstore chains, shops, large super
markets, highway junctions and many other outlets, but
also in selected stores worldwide.
Customer support network
The dealers of ORAMA cover the clientele
of the company in Greece and Cyprus with regular visits
at all points of sale. For foreign customers, excellent
service and constant updating is possible through
regular communication, but also through personal
contact, such as through the participation of ORAMA in
international exhibitions, e.g. in the International
Frankfurt Book Fair in October.
Recent
Achievements
In 2010, one of the toughest financial
years of the last decade, ORAMA took a series of
development actions:
* Launch of the i-Sima series:
The most organized, rich and original series of adhesive
signs and information signs for common-use areas and
restaurants in the Greek market under the brand name
i-Sima.
* Cooperation with ROAD Publications:
ORAMA took over for the next 10 years the exclusive
marketing and distribution of the products of ROAD, a
company active in the publication of maps and travel
guides since 1995.
* Acquisition of “ROAD” travel bookstore:
Within the context of our cooperation with ROAD, ORAMA
acquired the travel bookshop ROAD in Athens (71 Solonos
str,), which was renamed to Travel Bookstore. The
bookstore was restored, renewed and follows an upward
path.
With a constantly increasing huge range
of products, this bookstore covers the growing needs of
Greek and foreign travelers and tourists. Responding to
the current trends, the Travel Bookstore offers also an
e-shop (www.travelbookstore.gr)
for purchases from everywhere in the world! ORAMA aims
to promote the Travel Bookstore as the largest travel
bookshop in Europe.
* Acquisition of the company "S.
KAPRANIDIS": In 2010 ORAMA proceeded to the
acquisition of "Stelios Kapranidis Publications", the
first company active in the area of mapping and
publishing maps since 1970, specializing in city guides,
the famous ELPA guides.
* Acquisition of the Company "Planet
One":
In the beginning of 2011 ORAMA proceeded to the
acquisition of «Planet One», a documentary production
company travel for destinations in Greece and abroad.
Therefore, the product catalogue of ORAMA was enriched
with 57 DVD tours.
* Operation of the first Travel
Bookstore branch: The success of the Travel
Bookstore in the center of Athens is continued since the
summer of 2011 by a new branch of the chain in eastern
Attica (23 km Marathonos Avenue, Rafina),
with equally wide variety of products and the same
impeccable service.
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